Then the You Tube revolution happened and anyone could put a video online and broadcast their own works. Then it was the content that was most important, it has since come back to quality of production but now there is a new factor - planning and distribution. It means that you do not deviate off brand and your customers get the consistently same communication in everything that they see from you whatever format it comes in.
Schedule PostsIt no longer about a 'one hit wonder', drip feeding continuous content is much more effective to get a consistent message across and to engage with your audience. Is there a direct action required, is it purely about brand awareness and exposure or are you generating sales? You can then see why that is - is your call to action right, are you….
