John Chow dot Com. video marketing generates leads, drives traffic, and increase engagement for brands who use it correctly. There are several ways to collect information on your target audience, but the best place to start is by creating customer profiles, or buyer personas.
Stay away from clickbait titles that lead viewers on because they lower your credibility and your audience wo not trust the information you give them. Amanda Rach Lee clearly states what each video on her channel is about so her viewers know what to expect when they click through:3. Playlists increase engagement and views because they make it easy for users to navigate through your content. It shows you want to provide a positive user experience and have a strategy that encourages people to subscribe. ….