Getting the most out of limited You Tube creative during the holiday season. Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with You Tube ads. If you are stuck with limited creative or you have to use the same videos you ran last year, I'm going to show you a few ways you can squeeze a little bit more juice out the orange before you have to throw it out.
Even if your creative is limited, test different targetsI have had plenty of e-commerce clients who have seasonal products so one tactic I like trying is utilizing site search. Remember, for You Tube, custom intent audiences are based upon broad-match related variants of actual search queries people have typed on . Last year I wrote an article on….