How Advertising on Tik Tok Differs from Instagram and You Tube. Earlier this month, music-centric social media platform Tik Tok reached the 1. 5 billion download mark.
Alessandro Bogliari, CEO of The Influencer Marketing Factory, recently described the current Tik Tok advertising landscape as 'the wild west' where 'everyone is doing something different. 'The Verge recently took a deep dive into marketing on the platform and uncovered that when it comes to ads, Tik Tok users are seeking an authentic approach to product placement and brand dialogue. Jacob Pace, CEO of Tik Tok-focused media company Flighthouse, explained to the publication that 'Gen Z does not mind being marketed to, as long as it quality content. ' Often times, the goal is to create viral challenges with the hopes of….