A Marketer Guide to Dominating Black Friday video Ads . The AudienceSales - Drive sales online, in-app, by phone, or in storeLeads - Get leads and other conversions by encouraging customers to take actionWebsite Traffic - Get the right people to visit your websiteProduct & Brand consideration - Encourage people to explore your products or servicesBrand Awareness & Reach - Reach a broad audience and build awarenessApp promotion - Get more installs and interactions for your app1. True View AdsBlack Friday sales are expected to cross 12 billion dollars in 2019! That More than double of Walmart profit for last year! If you are a business and you are looking to get into the action, you need to start right now! The easiest and most powerful way to do this is through video advertising! Why is….