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December 2 2019

5 tactics to sidestep common storytelling pitfalls


Ted Kitterman


A dry chronology will bore readers to tearsif they read the piece at all. Dont think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience wont necessarily win them over. A great story, on the other hand, is more persuasive and more memorable. (...)
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