At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service does not always measure up. There a natural impulse to start at the beginning and tell a chronological narrative, especially if it about a new company or product, but that can be complicated, lengthy and boring.
It might be when a founder set out to solve a common problem, such as how to dress well without spending a fortune (Rent The Runway) or the 'new' idea that software should be available 24/7 (). There a natural impulse to start at the beginning and tell a chronological narrative, especially if it about a new company….
