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December 2 2019

Copy Testing: Why It’s Necessary & How to Make It Work


Brad Smith


Online advertising is expensive. And spend keeps going upin the next couple years, digital ad spend will hit the $500 billion mark. Image source The reason is simple: Everybodys doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure youre making the most of your ad spend. (...)
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