Tuesday Dec 3, 2019

businessesgrow.com

All the cool kids are on

TikTok. Here’s a

plan for you and your business!

All the cool kids are on Tik Tok. One of the interesting things about the evolution of social media is how the…
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By Mark Schaefer
businessesgrow.com

All the cool kids are on Tik Tok. One of the interesting things about the evolution of social media is how the platforms are stratifying by age groups:The only demographic growing on Facebook is 55+Linked In is the place for business professionalsSnapchat is dominated by 18-to-30-year-olds. The significance of Tik Tok and the thesis of this article depends on the fact that this is a channel that is driven primarily by young people .

. . even children. I simply watched 200 straight videos in a random feed and recorded my estimate:This is not a scientific survey, but it probably a good indicator that almost all the content on Tik Tok is coming from teens and people in their 20s. I'm on Tik Tok to learn and laugh a little, not to grow an audience of 15-year-olds or become a junior high….

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