All the cool kids are on Tik Tok. One of the interesting things about the evolution of social media is how the platforms are stratifying by age groups:The only demographic growing on Facebook is 55+Linked In is the place for business professionalsSnapchat is dominated by 18-to-30-year-olds. The significance of Tik Tok and the thesis of this article depends on the fact that this is a channel that is driven primarily by young people .
. . even children. I simply watched 200 straight videos in a random feed and recorded my estimate:This is not a scientific survey, but it probably a good indicator that almost all the content on Tik Tok is coming from teens and people in their 20s. I'm on Tik Tok to learn and laugh a little, not to grow an audience of 15-year-olds or become a junior high….