He joined by Blake Smith, Vidyard Creative director, and the pair break down a real explainer video to highlight what makes a good one. Benefits of Explainer VideosExplainer videos are all about making a complex idea or concept easier for your audience to identify with and understand. They are an incredibly popular way to take in brand information: 96% of people have watched an explainer video specifically to learn more about a product or service.
You can also create explainer videos that speak to people in different parts of the customer journey and target them appropriately. For example, you could create really simple explainer videos to use in social ads, targeting people who do not have an existing relationship with your company. On your owned channels, people already know a….