Thursday Dec 5, 2019

forbes.com

Performance Video is

the Future of

Marketing. Here’s Why.

Performance Video is the Future of Marketing. Getty ImagesThe marketing world moves a mile a minute, and it can be…
image
By Robert Glazer, Contributor
forbes.com

Performance video is the Future of Marketing. Getty ImagesThe marketing world moves a mile a minute, and it can be hard to identify what trends will dominate the landscape. Just like programmatic advertising took the marketing world by storm, you can bet performance video is about to enjoy a similar prominence.

If an ad has a good click-rate, but a poor conversion rate, marketers simply adjust to see if simple tweaks can make a difference. Before it invested in the tactic, the women undergarment company relied on static image ads that had a stagnant conversion rate. By contrast, performance ads allow brands highlight specific, more niche product uses or services that will appeal to a narrow subset of customers. For example, directly market their new pocket printer to millennials….

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