While other forms of content sharing are still important, video has become the most often used marketing medium by both large and small businesses. That way, you do not waste time creating content that does not resonate with your intended audience. It makes sense to create a buyer persona, which is a tool that helps you narrow down the prospects to which you want to market your product or service.
This way, your audience can read the text and will be more likely to click and watch the entire video because they understand which topics you are discussing. One of the ways to grab their attention is to begin with a question that might make them curious to find out what the answer is later in the video. Put the pain up front, and then promise to offer a solution by the end of the video,….