The Tories are spending big on You Tube ads. If, over the weekend, you logged onto You Tube to catch the highlights of your football team match, you might have been baffled by a large banner on the prime real estate at the top of the homepage. If politicos were baffled by the slapdash, throw-stuff-at-the-wall-and-see-what-sticks campaign of the Tories on social media in recent weeks, the final days before we go to vote on Thursday have provided clarity.
In previous elections, parties have spent big on billboards and television adverts; in recent years, they have microtargeted voters to their hearts' content. But in reality, it a fully-fledged media platform with its own celebrities, news ecosystems and political debates, and it a place most of us visit at least once a day. While much….