Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer journey to create awareness, generate leads, and educate customers. Their explainer video series is funny, but it also secretly genius: It designed to keep viewers watching and create brand affinity while educating them on what Uberflip actually does.
'That moment of humanity colored the rest of my life,' says the video protagonist, who went from using Crisis Services Canada emergency hotline to working there. It clear that the Genesys team understands great storytelling and treated this initiative, called cx Heroes, not as an opportunity to plug their software but as a….
