It one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand credibility? Try video. Athletes, astronauts, entrepreneurs, musicians and pilots share how they achieved almost impossible feats. You Tube is filled with audiences in almost every niche imaginable--many of whom are looking for video content to solve specific problems.
An organization track record is an important aspect of building a credible brand, and You Tube is the perfect place to create a supporting portfolio. Building trust calls for strong evidence, logical arguments and results that reinforce brand and product credibility. So, share facts, figures, and results about the effectiveness of your solution to support arguments in your videos. This includes….