Thursday Dec 12, 2019

business2community.com

How SMBs

Can Harness the

Power of Video

Democratizing EngagementOf course, every business would love to run a 30-second Super Bowl spot, and some ambitious…
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By Hope Horner
business2community.com

Democratizing EngagementOf course, every business would love to run a 30-second Super Bowl spot, and some ambitious (and prosperous) companies still spend millions to get exposure during the most-viewed television broadcasts. That unrealistic for small businesses -- but the good news is that you do not need to pay millions to capitalize on the impact of video marketing. You can spend a few thousand dollars to create a professional, high-quality marketing video to share on social media, your website, your email signature, or almost any other channel you use to engage with your audience.

Platforms like Tik Tok, Snapchat, Instagram, and others all empower users to shoot and distribute their own videos for free, and the companies that are capitalizing on these channels are reaping the….

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