Thursday Dec 12, 2019

techcrunch.com

Clideo promises an

easy way to

make shoppable videos

Clideo says it can help marketers reach consumers in a smarter way, by making videos shoppable via an 'interactive…
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By Anthony Ha
techcrunch.com

Clideo says it can help marketers reach consumers in a smarter way, by making videos shoppable via an 'interactive overlay. 'CEO Michele Mazzaro (who previously worked as an executive at Ki Group and in mergers and acquisitions at KPMG Italy) said these videos are meant to address a larger issue: 'Businesses are failing in communicating on digital media. They are presenting the product today at Disrupt Berlin as part of our Startup Battlefield.

Although the videos are described as interactive, the Clideo team is not trying to power the kind of branching narratives popularized by startups like Eko (not to mention Netflix 'Black Mirror' special 'Bandersnatch'), but rather taking a standard video and adding new capabilities around the products featured -- the ability to buy something,….

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