From Creative Commons to royalty-free, the different levels of licensing provide a vast array of protection to the people that download and use media. Creative Commons (CC)set-up to create easy-to-understand terms; this public copyright license gives end-users the ability to use images, video, or audio for non-commercial or non-monetized purposes. This can get tricky if the employee leaves or if the distribution of the created asset goes beyond the scope of license coverage.
This license gives coverage to the company, not an individual, so customers can feel comfortable about distributing that content through whatever channel they want. Issues that arise from using CC or CC0 can lead to cease and desist letters, liabilities, and hefty indemnification fees, things that your customers….