Saturday Dec 14, 2019

The Current State

of Email Marketing

Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands'…
By Larisa Bedgood

Twenty four percent of respondents say that 'a lack of time to make it happen' is the main barrier to success when it comes to effectively optimizing email campaigns for different devices. Sending triggered emails based on a consumer behavior is effective for both acquisition and transforming customers into loyal brand advocates. Consider these examples of customer journeys to engage with consumers at different points across the customer journey:Engagement/Brand AwarenessWelcome, Birthday, Re-Engagement, Engaged Non-Buyers, Profile UpdatesCross-sell/UpsellAbandoned Cart, Abandoned Browser, Next Best Offer, First OrderAcquisitionPurchase Intenders, Competition Conquests, Top Tier Look-alikes, Life EventsNurture/Purchase OrientedNurture, Renewal Reminder, Loyalty, VIP, Thanks for….

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