To help you get your creative juices going (and hopefully direct them down a path that works), here are three steps you should follow when pitching a commercial video. Build A StoryDonald Miller Story Brand revolutionized how companies interact with their customers. But in order to make sure your commercial will actually help them, you have got to spend some time identifying the problem that led them to your company.
Some of the best ads (like Apple legendary '1984' commercial or any of Doritos' Super Bowl spots) exist for the sole purpose of evoking emotion and creating brand awareness. While the script and visuals will build and share your story, the music is the element that will guide a viewer along the emotional journey of your commercial. You are talking to people who want you….