So Your Business has a You Tube channel, Whats Next? . Is it a general awareness play, or are you just uploading a commercial you aired on TV? When you keep these types of questions in mind, you can start to build KPI around these objectives. Identify why you are falling short or exceeding goals, and iterate on how you produce content to better meet your business objectives.
Almost all of the clients I have worked with at Seer had not added any sort of CTA (Call to action) before the start of our project. Glad you asked; I will share some of the ways Seer itself has used You Tube to push users throughout our channel or back to our domain. Using links with UTM parameters allows us to know exactly what these users did once they clicked back to the Seer Domain. Interact With Your….