How #Team Trees Used Social Video to Help Save the Planet. The campaign originated in May 2019 as a casual challenge posed to You Tube creator and streamer Mr Beast from his fans on Reddit. Mr Beast accepted, and partnered with fellow You Tuber and ex-NASA engineer Mark Rober to develop the #Team Trees campaign.
Over a period of several months they organized a network of fellow influencers, produced content, and laid the groundwork for a massive crowdfunding initiative where for every $1 raised, one tree would be planted by the Arbor Day Foundation. To date, its numbers include:More than 8000 videos mentioning #Team Trees from 400+ global creatorsvideos mentioning #Team Trees from global creators Nearly 307M total viewstotal views Over 19M engagementsWe sat down with two #Team Trees….