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published on businessinsider.com

December 25 2019

A toy startup has perfected the viral Youtube marketing strategy for reaching kids in 2019. Here's how to launch an Amazon bestseller through unboxing videos and 100+ influencer partnerships.

Author

Jennifer Ortakales

Summary

Child YouTubers are helping sell toys with their unboxing videos. Toymaker Skyrocket has a formula behind its best-selling toys to cater to these viral and trending videos. The company recruited more than 100 influencers on YouTube and Instagram to launch its Blume doll, which is now one of this year's most popular toys. (...)
read on businessinsider.com

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