Building two separate landing pages and testing their performance data against each other can give you an objective idea of which one is likely to convert the most users and create the best impact. Of course, once you know this, it best to retire the other version and make the winner your actual landing page. These should be ranked based on the potential improvement they can provide, so any elements you think you are lacking in are a good place to start.
Decide which elements you are going to test first: take a look at your existing video content and past campaigns, in order to figure out which aspects need improving. Use analytics, video marketing blogs and the content created by the leaders of your niche in order to develop a theory on which aspects of your video content strategy….
