As most business owners and marketers will tell you, the best way to get new clients or customers is not through tv commercials, Facebook ads, or promotional giveaways: It through word-of-mouth recommendations. Long part of digital and print advertising, testimonials have reached a new dawn in the age of online video. Done correctly, they will give your potential customers the sense that they are getting a word-of-mouth recommendation from a trusted friend, or at the very least, a real human they can relate to.
Today, we are sharing tips for making really great customer testimonial videos -- including examples to help you get started. Not only are real clients going to appear more genuine (and much different from the paid actors on late night TV infomercials), they are also going to….