Wednesday Jan 8, 2020

business2community.com

Brand Video Breakdown: How Oreo Uses

Bursts of Short

Social Videos To Keep Their Audience Engaged

While there definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos…
image
By Ana Gotter
business2community.com

While there definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience mind and maintain engagement. It likely helps that they have certainly got enormous marketing teams and excellent strategists, but it still worth noting because not all large brands necessarily feel the need to keep people consistently engaged the same way this company does.

They have got fun product videos that are meant to stand out in the feed, even though they are incredibly simple, and they do not come across as too-salesy….

The curated content published in the news section is provided as-is. Videocide is not associated with, and neither endorse, promote or profit from the businesses or authors that publish the referenced web content. Use at your own risk.
Videocide.com is a service provided by Codecide, a company located in Chicago, IL USA.