While there definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience mind and maintain engagement. It likely helps that they have certainly got enormous marketing teams and excellent strategists, but it still worth noting because not all large brands necessarily feel the need to keep people consistently engaged the same way this company does.
They have got fun product videos that are meant to stand out in the feed, even though they are incredibly simple, and they do not come across as too-salesy….
