Here How to Make Stunning Social Media Videos (Without Being a Tech Wiz). Unsurprisingly, video content has quickly become an essential part of social media branding. But if you have a small marketing team or lack professional equipment or know-how, the idea of creating a stunning social media video can seem impossible.
The good news is if you have been doing your due diligence in other areas, you already have a great source of video content ideas: your old blog posts. Typing your blog URL into a site like Buzz Sumo is an easy way to determine which entries generated the most engagement. In a blog post for Social Media Examiner, Serena Ryan recommends creating videos that target different portions of the marketing funnel: brand awareness, building relationships and making the sales….