Friday Jan 10, 2020

marketingprofs.com

Social Video in 2020:

The Viewpoints of

Marketers and Consumers [2 Infographics]

Social Video in 2020: The Viewpoints of Marketers and Consumers . What are consumers' viewpoints regarding video on…
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By unknown author
marketingprofs.com

Social video in 2020: The Viewpoints of Marketers and Consumers . What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? Two infographics by Animoto, a provider of drag-and-drop videomaking software, highlight recent research into consumers' and marketers' views about social media video. Marketers and consumers alike rank video as an excellent way to engage each other: Consumers expect to receive information from brands via social, while marketers say it an effective way to reach social media audiences.

Moreover, both camps agree that Facebook is the leading social video platform, though consumers view You Tube as increasing in popularity. For the actual stats behind those findings, check out….

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