Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Vidyard Creative director, Blake Smith, joins Mat to break down an existing promo video and explain what makes it effective.
Sign Up FreeTypes of Promo VideosSocial AdsPromo videos are ideal content for paid ads on social media. 'Pump Up the Crowd This promo video for the free version of our product relies on quick cuts and upbeat music to create excitement. Script It and storyboard ItThis step is especially important for a promo video in order to meet the challenge of being short, descriptive, and….