As a result, marketers are making big investments in video documentary storytelling to capture the right audience in a competitive social media landscape. Digital Distillery, an Auckland, New Zealand-based creative agency founded by Cat Howell, is an example of a brand that is successfully using the docuseries format to engage with their target audience. With the binge culture Netflix has established, people will often set aside an entire weekend or a few nights during the week to watch a complete series.
A full series release gives you an opportunity to have a bigger impact on social platforms through conversation among viewers watching at the same time. If you already have an established viewer base, though, you might want to give your brand the opportunity to stay top of mind with….