NEWS

IT'S A VIDEO WORLD
THE BEST ideas from around the Web

published on scmp.com

January 15 2020

Short video is now more attractive than news sites for online advertisers in China

Author

Coco Feng

Summary

The boom in Chinas short video industry appears to be paying off for platforms, with video sites drawing in more online advertising revenue than news platforms last year.Video sites were the third highest-grossing platforms in 2019 with 12.5 per cent of the market share, after e-commerce and search engine sites which took up 35.9 per cent and 14.9 per cent respectively, according to the report by Interactive Marketing Laboratory in Zhongguancun.News sites, which were third place in the
read on scmp.com

Disclaimer

The curated resource listed in this section (News & Opinions) is provided as-is. While the editorial team did go over the material to evaluate the content at the time of the publication, it cannot vouch for its usefulness or relevance. Links are dynamic by nature and the content may change or disapear at any time. Furthermore, please note that unless otherwise noted, Videocide has no association with and does not endorse, promote or profit from the business or authors that publish the said material. View at your own risk.
Videocide.com is service provided by Codecide, a company located in Chicago, IL USA.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Malcare WordPress Security