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January 15 2020

Short video is now more attractive than news sites for online advertisers in China


Coco Feng


The boom in Chinas short video industry appears to be paying off for platforms, with video sites drawing in more online advertising revenue than news platforms last year.Video sites were the third highest-grossing platforms in 2019 with 12.5 per cent of the market share, after e-commerce and search engine sites which took up 35.9 per cent and 14.9 per cent respectively, according to the report by Interactive Marketing Laboratory in Zhongguancun.News sites, which were third place in the
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