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January 15 2020

The Rundown: Video metrics will never be totally reliable


Deanna Ting


Several publishers and companies have described astronomical growth in the number of followers and views they have received on the platform of the moment, TikTok. For example, Cheddar declared that in less than a year it had built a larger audience on TikTok than it had on all its 4-year-old Instagram accounts combined. (...)
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