Sometimes, brands are lucky enough to come up with a new spin on a product thats so significant they dont have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that its hard to set themselves apart and keep their businesses moving forward. Few industries exemplify this as well as the razor industry.
There are only so many product variations that you can come up with (how many blades, the shape of the ha....