From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.
A survey by marketing technology company eyeview showed that video on landing pages can increase conversions by 86%. , which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X. Several of the popular email newsletter….