video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Immersive engagementResearch shows that visual information, such as video, is processed by the brain 60,000 times faster than text, and given that humans have evolved to avoid cognitive overload, audio-visual knowledge acquisition in the form of video is a preferred learning option. Creating a compelling and immersive B2B video story that engages prospects and customers requires careful thought.
But when used correctly, video can deliver emotional responses, such as aspiration, which help build brand engagement, loyalty and ultimately, trust. That means complex technical concepts can be understood and retained, making your sales teams' tasks much simpler and more effective. ….