Friday Jan 24, 2020

blog.storyblocks.com

Licensing 101: Why

A Reputable Stock

Provider is Essential

They search for images from different stock providers, looking for the perfect baby to complete their creative vision. …
image
By Lynsey Fadul
blog.storyblocks.com

They search for images from different stock providers, looking for the perfect baby to complete their creative vision. But after looking at the licensing language, you realize there no model release associated with the image, and the terms do not guarantee protection if legal action were to be brought against your company. It can significantly impact your marketing distribution and the creation of ad content when utilizing stock media.

Finding a reputable, reliable stock provider with a license to cover your business is an integral part of the creative campaign process. This license allows creators to put their work in the public space, giving people the ability to use these assets purportedly without copyright infringement. Sites like Unsplash, Pexels, and Pixabay do not offer….

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