Friday Jan 24, 2020

entrepreneur.com

The Exact Videos You Should

Use in Each

Stage of the Buyer Funnel

Together, they can form a very strategic combination that helps your prospects identify a problem, build trust in your…
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By Torrey Tayenaka
entrepreneur.com

Together, they can form a very strategic combination that helps your prospects identify a problem, build trust in your brand, and see your product or service as the solution. With curated content that tailors your messaging to where your prospect is in terms of the buying decision process, you can improve your conversion rate and boost your sales and revenue. If you picture an actual funnel, the stages represent the number of consumers you are dealing with as they travel down the pipeline, from the wide audience that sees your initial video ads at the top, to the ones who continue on to the bottom to make a purchase.

This final section of the sales funnel is usually a great place for content such as FAQs, product feature and demonstration videos, bundled packages, insider tips or….

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