Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. Thirteen professionals from Forbes Agency Council explore how companies can be unique about their use of video in marketing, and how they can stand out from the crowd by leveraging these tactics. Engage You Tube influencers in your category and hire them to create branded videos with simple production values.
Once you have their attention, make the following seconds worth their time by letting the consumer or audience know how the brand can positively impact their life in the most concise and emotional way possible. Jump On A Hot TopicWhen Peloton latest ad showed a woman getting an exercise bike from her husband for….