Sunday Jan 26, 2020

inc.com

Why Short-Form Video Is Poised

to Take a

Bigger Chunk of Marketing Spend

In addition, Jeffrey Katzenberg billion-dollar mobile video platform Quibi ('quick bites') is earning comparisons to…
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By John Hall
inc.com

In addition, Jeffrey Katzenberg billion-dollar mobile video platform Quibi ('quick bites') is earning comparisons to Netflix. At CES, Quibi announced a technology called 'Turnstile,' which allows its content to shift from portrait to landscape anytime you turn your phone. Quibi main rival, You Tube, hit 2 billion users this year, bringing it neck-and-neck with Facebook as the world most popular social platform.

A few years ago, Dwayne 'The Rock' Johnson became the first celebrity to develop a You Tube channel as a means to stay in touch with his fans. He launched his channel a few years ahead of the trend, and its success made it the subject of a Harvard Business School case study. The Rock glossy channel, which aims to show fans a more personal side of the actor, now has 4. 57….

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