'Video is only going to accelerate this year, and it pays to get a jump on the hottest trends and tools. Instagram is the latest big social media channel to limit the power of the 'like' button--and that a good thing, Bortone says. 'That why you will start to see You Tube and Facebook algorithms focusing more on watch time this year,' says Bortone.
Register for Ragan Training Feb. 7 virtual summit, 'Master Video and Visual Storytelling' for more tips from Chad Carter (American Red Cross), Lou Bortone (author, 'Video Marketing Rules') and Jenn Herman (author, 'Instagram for Business'). Micro Video sites like Tik Tok, Caffeine, Byte and Facebook beta Lasso platform are all the rage. 'The first minute of your IGTV Video can also be shared to your regular Instagram feed, allowing your….