As Demo Duck newest writer, and now tallest office member, I have been flying high (get it? ) While I no longer rattle off the benefits of packaged foods daily, a lot of what I learned in agency life applies to this new gig. But in my short time as a Duck, I have discovered a key difference between an effective marketing video and the typical content wedged between uncomfortable Bachelor moments and Instagram stories. Keeping just a few things in mind can lead you to stronger messaging that connects with people and drives action.
So we created a video series that told the audience exactly what they needed and wanted to know--positioning GEICO as an authentic brand and a trusted source for information, not just another salesperson. Oh, and could you cram all of that into a single,….