With attention spans getting shorter and an audience that has come to expect visual storytelling, video should be top of mind for your marketing efforts. In order to do this effectively, you will need the right approach and information that will convince your leadership team that an explainer video can be your next big revenue generator. Describe Why Explainer Videos have a Long Shelf Life and Produce a Good ROIAny time a marketing asset can stay relevant for a year or more is a BIG win.
Since you are already spending a lot of money to drive customers to your site, it important to capitalize on that traffic with a high converting explainer video. Convince Your Team with Real Metrics and Relevant ExamplesAny time you are pitching an idea, you need to explain how you can prove the value….