Tik Tok 101: A primer for brands. The platform known for hosting amusing video challenges inspired by the ephemeral (and often satirical) nature of Gen Z is now starting to become part of the marketing equation. 'Being there early allows brands to authentically tap into the 'it-crowd' as long as they can adapt their message to the fun and informal tone,' explained Fred Schonenberg, founder of New York marketing firm Venture Fuel.
Like the other social platforms, Tik Tok features a personalized discover page, a home feed, user profiles, and a built-in suite of video editing tools. Because Tik Tok posts have a max length of 60 seconds, the end result is typically a quirky, highly concentrated form of entertainment that equal parts confusing and captivating. The platform editing tools….