Wednesday Feb 5, 2020

vimeo.com

3 ways to make

your OTT data

analytics work for you

At a glance, you can see subscriber growth, video views, usage trends, and more -- all the tools you need to fine-tune…
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By Robyn Showers
vimeo.com

At a glance, you can see subscriber growth, video views, usage trends, and more -- all the tools you need to fine-tune your content, marketing, and business strategies. The Vimeo OTT data analytics dashboard gives you a comprehensive view of your video subscription business:Customer count to see how your subscription base is growing over timeto see how your subscription base is growing over time Gross customer lifetime value (LTV) , automatically calculated for you based on your gross revenue per user and historical churn rate, automatically calculated for you based on your gross revenue per user and historical churn rate Paid churn , the percentage of subscribers that have canceled in the past 30 days, the percentage of subscribers that have canceled in the past 30 days Average new….

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