When you elect to run a video views campaign, you send a simple (yet important) message to Facebook algorithms: Getting people to watch my content is my top priority. If you optimize for Thru Play, the following are your payment options:Impression (default setting): Pay every time your video ad is delivered to a user. Give users a reason to come back (i.
e. , provide value)May 2019: Facebook announces an update to their video ranking algorithm that explicitly increases the influence of three key factors, one of them being loyalty. Create content specifically for FacebookIn that same blog post about video ranking algorithm factors, Facebook also emphasized the importance of originality. More impactful, however, is the fact that users are often scrolling through their News Feeds in….