Tuesday Feb 11, 2020

prdaily.com

10 techniques for

using IGTV in

marketing and PR

With the channel extended time limit, brand managers can show viewers all the benefits and features of their products. …
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By Ted Kitterman
prdaily.com

With the channel extended time limit, brand managers can show viewers all the benefits and features of their products. Since the brand launched, Fenty Beauty PR and marketing pros have made customers feel confident in purchasing the company products by providing detailed videos on how to use its makeup. They have been consistent in uploading tutorials, maintaining a credible brand image and keeping up with trends in makeup fashion.

3. To make communicating with consumers easier, many companies use IGTV to educate viewers and answer their questions. Karla Lim from Written Word Calligraphy uses IGTV to answer her audience questions with mini-tutorials. Videos in Milk Makeup IGTV channel feature a wide range of people, including influencers, micro-influencers and beauty experts. Their….

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