Tik Tok: The next marketing platform for brands - Search Engine Watch. The rise of Tik TokTik Tok is a mobile video app much like the now-defunct Vine, created by parent company byte Dance, a startup based in Beijing, China. Launched in 2016, the app currently boasts over 500 million active users and is popular in India, China, and the US.
Users create short, fun looping videos, from 15 seconds to a minute long that usually set to music available from the vast Tik Tok library. Tik Tok recently incorporated paid advertising, which has encouraged brands to join the app and promote themselves. On the other hand, if you are not exclusively catering to Gen Z - though most marketing trends suggest you should, Tik Tok may be superfluous to your social media strategy. Behind the scenesTik….