If you do not set a realistic budget, it can be easy to come up with brilliant ideas that will cost a fortune. setting a budget early will save you money in the long run and help ground your ideas in reality. As single grain explains, 'Knowing your budget ahead of time also lets you narrow down what you can and cannot do for any given video project, and eliminates a lot of second-guessing.
Define Your AudienceYour audience that interacts with your brand on a daily basis and the ones that watch your video content may not be one and the same. Think about it: It tricky to piece together a script of what you want to say without having input from other members on your marketing team who speak to customers individually. As single grain explains, 'Just as a video script is an indispensable….