. The need for an explainer video is not experienced at one specific moment or stage in your business, but in the fogginess of how your team and customers understand what you do. If there anyone in your business that does not understand your true value, then how can you expect your customers to? That fact of the matter is there no ideal time other than NOW to invest in an explainer video.
Let take a deeper look at why NOW is the best time to get clear on your message by creating an explainer video and how this clarity supports the other marketing and sales efforts of your business. The Clear Message Found in Explainer Videos Reduces Friction in the Buying ProcessTo move a customer through the buyer journey, they first need to understand what you do. On top of having more effective….