Simply put, if you interact with a lot with accounts, the platform recognizes your relationships as 'close', so 90% of your feed consists of posts that come from 'friends and family'. Plus, different campaign objectives help to achieve business goals, whether you want to reach more customers, drive website traffic, or increase mobile app installs. Before running the campaign, the company reached out to influencers who took photos of their kids playing with child-sized kitchen and furniture to use social media visuals as user-generated content.
What were the results? 50% of customers discovered Milton & Goose on Instagram. 4. 6x increase in 2018 Black Friday sale over the previous year. 38% of unique visitors to the website referred by Instagram. What worked:Milton & Goose uses some….