And that a shame, because music plays a significant role in how people react to any type of visual content. The power of music is immediately apparent in ads that go straight for the heartstrings, like Budweiser 2014 puppy commercial or Coca Cola 'Wonder of Us' spot. The tempo picks up, the song expands to include new instruments, and the audience understands innovation is underway.
Quality background music can be found in almost every successful marketing video -- not just big production ad spots. These videos are a dime a dozen, but Acorns succeeds by scoring the animations with a track that builds as the explanation moves along. So whether you are filming a full-fledged commercial or simply producing some educational content, you are going to need stock music for your video….